In love with hair,
Fernanda was born in Curitiba, Brazil, and is now 37 years old. She is married and mother of Gustavo and Beatriz, and she began her career as a hairdresser at the age of 19 in 2007 at Lafi Cosmetics, a distributor of the Italian brand Alfaparf. Throughout her 17 years of experience, she has worked with many renowned brands such as Schwarzkopf, L’oreal, and Redken.
In 2011, Fernanda took a significant step forward in her career by opening her own beauty salon, where she had the opportunity to care for thousands of women over the years. She continuously worked on improving her skills by taking various courses in the haircare field and earned a degree in Fashion Design to offer her clients a complete experience. Additionally, she specialized in Product Design and Communication, which helped her enhance her business. In 2019, alongside managing her salon, she also took on a role at Move Cosmetics as a hairstylist and scalp therapist.
During the COVID-19 pandemic, Fernanda noticed a significant rise in hair-related issues, such as hair loss and scalp inflammation.
This motivated her to further specialize by pursuing an MBA in Trichology, delving deep into the study and treatment of hair and scalp. Today, her passion for scalp therapy allows her to transform the lives of many people by addressing complex hair and scalp problems.
In 2023, Fernanda traveled to Australia to study English and fulfill her dream of obtaining International Certification Trichologist from IAT (International Association of Trichologists) Australia. During this time, she worked at the renowned Unique salon in Perth, where she fell in love with the country, ultimately deciding to settle in the city with her family. Her journey is marked by hard work, dedication, and a constant drive for growth, inspiring others to follow their dreams.
Fernanda consistently updates her professional knowledge each year. In 2024, she attended the largest Trichology Congress in Latin America, CIT24, held in May in Brazil. This congress is a global reference, covering the latest research and technological advancements in the treatment of hair disorders. Her participation in this event reaffirms Fernanda’s commitment to offering the most modern and effective solutions for hair and scalp health.
